ANTI-S.W.O.T.

Is the traditional S.W.O.T. Analysis really just a Substantial Waste Of Time?

The ANTI-S.W.O.T.

At Kudos DNA we challenge normal thinking and when it comes to S.W.O.T analysis it’s no different. We’d even go as far as saying S.W.O.T stands for a substantial waste of time.

The ANTI-S.W.O.T.

 

At Kudos DNA we challenge normal thinking and when it comes to S.W.O.T analysis it’s no different. We’d even go as far as saying S.W.O.T stands for a substantial waste of time. 

 

 

Outcomes

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Profitability

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Adaptability

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HOW S.W.O.T IS A WASTE OF TIME

S.W.O.T leaves too much grey area in categorising factors or initiatives that impact your business growth objectives and by the end of the process you are more confused than before you began
The problem lies in the lack of hierarchy. Which factor or initiative needs your attention first? Which one needs it the least?
S.W.O.T is too subjective (e.g., what can be categorised as a weakness could be an opportunity) That’s why we designed the Strategy Development Quadrant.

HOW SDQ SOLVES THE PROBLEM

The SDQ replaces S.W.O.T with our 4 unique quadrants
  • Eliminate
  • Minimise
  • Capitalise
  • Leverage
Instead of the traditional S.W.O.T method our system will get you to describe the factors or initiatives which have a positive influence on achieving profitable business growth objectives and how much control the business has over sustaining them (which is a commonly overseen part of the equation) and similarly the factors which have a negative impact on achieving your profitable business growth objectives and the level of control over adjusting these.

Your factors or initiatives are then automatically placed into the quadrant giving a visual representation of:

  • Factors (minuses) that work against your company (that you should Eliminate and Minimise)
  • Factors (plusses) that favour your company (that you should Capitalise on and Leverage)
S.W.O.T leaves too much grey area in categorising factors or initiatives that impact your business growth objectives and by the end of the process you are more confused than before you began
The problem lies in the lack of hierarchy. Which factor or initiative needs your attention first? Which one needs it the least?
 
S.W.O.T is too subjective (e.g., what can be categorised as a weakness could be an opportunity)
That’s why we designed the Strategy Development Quadrant.
 

HOW SDQ SOLVES THE PROBLEM

 

The SDQ replaces S.W.O.T with our 4 unique quadrants

  • Eliminate
  • Minimise
  • Capitalise
  • Leverage
Instead of the traditional S.W.O.T method our system will get you to describe the factors or initiatives which have a positive influence on achieving profitable business growth objectives and how much control the business has over sustaining them (which is a commonly overseen part of the equation) and similarly the factors which have a negative impact on achieving your profitable business growth objectives and the level of control over adjusting these.
Your factors or initiatives are then automatically placed into the quadrant giving a visual representation of:
  • Factors (minuses) that work against your company (that you should Eliminate and Minimise)
  • Factors (plusses) that favour your company (that you should Capitalise on and Leverage)

a fast and effective solution?

Making business strategy prioritisation easier.

Optimise Outcomes

Want to complete the planning and prioritizing process for their business.

Maximise Profitability

Want to avoid overwhelm with business workload and priorities.

Planning & Prioritising Efficiency
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